TRW Blog - communicating a B2B proposition
TRW (now part of Mubaloo) were a Bristol agency that created responsive websites and digital solutions for multi-national companies. They focused on the integration of digital tools within a client’s existing ecosystem to help improve the delivery of the business offering, for example, insurance portals, self-serve checkouts, or financial service solutions.
They required our services for marketing their proposition within a B2B environment. Alongside an internal sales manager we worked to create a steady stream of new enquiries, which identified target audiences and created relevant blog posts detailing how digital transformation was ripe for their industry.
These blog posts had to resonate with business directors of multi-nationals, so the tone and content had to be extremely well executed, not only showing a deep understanding of the industry but also inspiring a need for change.
A samples of these blog posts can be downloaded here:
5 solutions self-serve mobility can provide for the Construction Industry
6 reasons Self-serve can help utilities companies regain consumer trust
How can Financial Services embrace digital self-serve to tackle 6 of the latest market trends
How can Transportation organisations benefit from Digital Transformation
Preparing PBSA for the influx of overseas students using multiple devices
Why you could and should work in a true paperless environment
And the whitepaper:
