Simcox Brokers - Website Creation
A growing insurance brokerage asked Cherry Marketing to develop them a new website, along with a logo and brand style.
The brief was to create a site SEO friendly and accessible, a site that the client would be able to easily update themselves ongoing. With this brief in mind we chose to create the site using Site Maker software. It was important that the site allowed for easy client contact and downloadable content for visitors to take away.
The website design took shape from the brand identity and logo that had been initially created. A substantial amount of work was done on content and navigation as this was key to good SEO and a good user experience. Once the site map and hierarchy were defined, content plans were created by the client and the site built, page by page.
With the structure complete, a mobile version of the site was automatically created. The site was integrated with new social media channels that had been set up, and files were submitted to search engine tools to start the process of organic search.
Today the site is easily managed by the client and continues to drive new leads.