Traction Charger - Sales Presenters
Leaders in battery charging technology Traction Charger had an urgent request to produce a new set of professional sales presenters that they could send to prospect and leave behind at client meetings. The information presented on each sheet demonstrated product specifications and showcased the potential of each product.
The sales presenters were an opportunity to refresh the brand identity. We worked within the existing colour palette and evolved fonts, shapes and layouts to give the presenters a more up-to-date feel.
As the sheets would be part of an ongoing series we ensured that there was consistencies across all sheets that could be replicated throughout all future print materials, and that when placed together the sheets helped strengthen the brand through consistent design elements.
The sheets were printed on a thick stock with gloss laminate for a professional finish. The entire job was completed within 5 days so that the client had the collateral he needed for urgent upcoming meetings.