Battery charging solution specialists Traction Charger had booked media slots in their major industry publication for the full year. They required an update to their press ad creative in line with the work we'd already carried out on the sales presenters.
The key to the advert layout was striking a balance between the important elements - the headline, the product images and the call-to-action. All were important aspects and had to work together to express the overall message of the advert.
Secondary elements, such as the UK manufacturing angle, and the descriptive copy were also clear, with all aspects working together in harmony.
The style template was then set for all future press adverts and literature, acting flexibly for different message variations.