Wayne Baker Pensions & Finance Consultancy provide specialist interim support for SMEs and Corporations. They required a total brand concept and website that would demonstrate their expertise. The website should allow pension and finance managers to locate their services easily, and work with their full branding suite.
Our first task was to create a logo. The company operates in a traditional industry, and wanted to ensure that they were perceived as professional and experienced. The company also has a dynamic and robust approach to their work, so these distinctive elements needed to blend in the logo form. We used traditional navy and grey, combined with a clean palette, and a splash of vibrant rose to demonstrate these brand values. The initials 'WB' helped create an icon for future branding, and used Serif fonts in keeping with traditional tones, with a sans serif subline. The combined result was a perfect harmony of their key messages.
Cherry Marketing carried out a thorough USP and design review that allowed us to identify their particular Unique Selling Points, and streamline those offerings into an easy-to-digest format. This work helped shaped the website.
To create the brand, a strapline concept & image bank were created that helped symbolise the bridging of skills and knowledge gap that the company provided. This design was carried across all printed and digital assets that were created, from business cards through to social media profiles.
The website that was created is naturally SEO friendly, responsive to any viewing device, and plugged into their social channels. It also has an easy data collection system so all enquiries could be captured easily.
Take a look at the end result, and let us know what you think! www.waynebakerconsultancy.co.uk