Cosan Consulting are specialists in employee benefit solutions. They required a new website that would better communicate their unique market proposition, showcase their services and reflect a professional appearance.
Cosan were looking for a web solution that look perfect across multiple devices, offer natural search engine optimisation, and have a Content-Management System so they could manage the site independently.
It would need a blog that would be linked to their social profiles, as well as a case study section and link up with an email system allowing new prospects to sign up for regular news.
Cherry Marketing began by focusing on their proposition, refining and streamlining their offering into core pillars which formed the basis of their navigational structure. Using a responsive template we created a site that would have a scrolling homepage, giving visitors a showcased version of the company offering, and then a deeper navigation of full content.
Their unique positioning in their market place needed to be reflected in their brand look and feel. We developed a colour palette, used a sans serif font and defined their image guidelines so that the brand feel was more tangible, and could grow.
The bank of new images supplied gave the team a new dynamic energy to their brand, in particular through their presentations and documents, offering a visual representation to balance their narratives.
We also worked with Cosan to establish their social channel strategy, with a workshop to define usage, function and scope of social for their business. We completed the brand revamp with new PowerPoint and word templates so the brand message resonated through all touch points.
“We’ve been delighted by the result of our new website and brand update. The website not only offers us the independence and flexibility we were looking for, it also communicates our offering perfectly. We’ve had a number of positive comments from our clients on our new look and feel. We would recommend working with Cherry Marketing, they were thorough, took the time to really understand our business, and were a pleasure to work with.” John Reeve, Director, Cosan Consulting.
Visit the website here: www.cosanconsulting.co.uk