A Consultant Psychiatrist and wife team working in the Healthcare Sector had identified a problem with the current Child Mental Health process in the UK that they wanted to solve. The waiting time for a child to even be assessed is over 2 years leaving people high and dry, wondering what to do next with their situation deteriorating.
The team's passion for the project was compelling and we were delighted to be able to help them bring their idea to life - a private referral service to offer an alternative to sitting on the waiting list for assessment.
They had a name and the concept but asked us to help them develop a logo. The brief was broad, but we took a lead from classic clean 'Healthcare' colours and shapes, with an injection of colour representing the spectrum of mental health issues they work with.
The logo concept evolved and eventually we settled on 5 vibrant rings, creating a distinct icon that they can use for future branding, and a sans serif font in dark grey offering a modern and clean look. Professional, authoritative and also friendly to their future clients.
The team had already worked on the content and copy was supplied as well as a proposed site map. We developed this further and adapted the copy until the website had a clear user journey. The colour concept was developed further to allow for a colour injection into an otherwise word-heavy website. The pictures sourced were of different rainbow spectrums, showing different textures and adding some interesting visual aspect to each page.
The website ticked all boxes - SEO friendly, device-responsive, and the most important aspect - manageable by the client going forward. We immensely enjoyed working with the team and helping them bring their concept to life and we wish them success with the venture.