Care 2 Improve Website and Marketing Strategy

Care2Improve have a unique offering for the care market, the company produces independent satisfaction surveys so organisations can comply with CQC legislation, and they’re one of the only companies that do it in the UK.

Cherry Marketing have been working with Care2Improve throughout 2015 to help them align their CRM and social media efforts. Late 2015 it was agreed that to give them the online traction they deserve they should upgrade their website. 

The website needed to properly demonstrate their brand, but also harness the power of social and search, so that they could work to get their unique proposition out to market.

The design reflected their clinical proposition with clean and clear imagery, using number imagery to help clarify the simplicity of the C2I process. All copy is SEO friendly, written to help improve their search results for key phrases, and as always, content adapts to all viewing devices.

A fundamental aspect of the Care2Improve marketing strategy is CRM, so email address forms were included wherever relevant, ensuring they have a stream of new enquiries from those visiting the site. This link up will help them accomplish their 2016 strategy.

The site connected with their online service area so that stakeholders using C2I could easily log in and carry out survey input, thus providing a consistent user journey for clients.

The new website sets Care2Improve up for a promising 2016, aligning their Social, CRM and print marketing efforts with a great online presence.