Migration Associates Website and Marketing Strategy

In 2014 New Zealand visa specialists Migration Associates appointed Cherry Marketing to carry out a review of their overarching marketing strategy, and provide ongoing marketing support.

Over the last year our work for Migration Associates has proved very successful, helping the company to further establish their brand in the market place, and effectively communicate their messages to the right audiences. Some particular achievements include the growth of their social media channels, campaign work around the construction sector, and the promotion of their quarterly migration seminars.

The big project for 2015 has been a total overhaul of their website. The previous site was nearly 8 years old, and bolted on content was not helping SEO efforts. The new website needed to be SEO friendly, but also their forms had to be accessible on a phone specifically for those that worked on construction sites. The blog was key for sharing content so this needed to be accessible, easy to read and look great.

The site's entire content was reviewed and re-organised to make the user experience excellent. It also took into account the need to add regular new content to help SEO efforts. Imagery was sourced to help communicate the company's core proposition, and copy was reviewed throughout to be both user-friendly but also SEO aligned.

Borey Chum, Managing Director of Migration Associates had this to say:

"In the last 12 months Migration Associates have engaged Lydia from Cherry Marketing to assist with our marketing efforts. She has exceeded our expectations -  she has worked with us to create with some innovative ideas,  developed our online platform and also assisted us with our CRM system to provide consistent messaging to our clients.

Underpinning all of this work recently completed has been the work on our website. The feedback we have received from some of our clients and business partners has been truly exemplary. Lydia has worked some long hours to ensure that our branding, USPs and CTAs are strong in our communication across our website and digital platform, which will hopefully mean that we can assist more clients in 2016.

I would recommend Lydia and Cherry Marketing for any business needing assistance with their marketing and website needs. Lydia is very passionate and knowledgeable and most importantly a pleasure to work with!"

We are delighted with the results we've already achieved for Migration Associates, and are set to build upon this success for 2016.